CVS Re-Brand
2022
2022
Package Design
This project focuses on reimagining CVS packaging for existing products rather than creating an entirely new brand. The goal was to develop a clean, visually appealing, and memorable design that enhances clarity and ease of use. The updated packaging establishes a minimal yet effective hierarchy, ensuring essential product information is easily accessible. Design elements include small droplets, tablets, and icons that visually differentiate each product. A distinct color sequence for each item, paired with bold typography and legible ingredient and direction labels, creates a cohesive and user-friendly packaging system.
