The World of Glossier
2025
2025
Identity Design
Glossier redefined beauty by inviting customers into the conversation, prioritizing skin first, makeup second, and always celebrating real people. The World of Glossier is a universe where people are able to feel playful and powered by community. With its signature pink aesthetic, minimalist packaging, and shareable products, Glossier has built more than a brand. It gave life a pop of surprise. (All images in the campaign are AI-generated.)









