Fizzle
2024
2024
Brand Identity
Fizzle is a sparkling water brand that is inspired by cities worldwide. Each can has an icon that represents their city and the fonts vary depending on the city, evoking their vibe. Each icon has its place instead of a bubble. For example, cans like Seoul, Cali and Osaka have their icons in place of the bubbles. The bright yet low saturated colors give a comforting and welcoming feel to the brand.





