Fizzle
2024
2024
Brand Identity
Fizzle is a sparkling water brand inspired by cities around the world. Each can features a unique icon and font that reflect the character of its respective city. In addition to its distinct visual identity, each flavor is thoughtfully chosen to represent the essence of that city. The brand's bright yet low-saturated color palette creates a comforting and welcoming feel, reinforcing Fizzle’s friendly and globally inspired personality.









